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AI-POWERED FOOD TRACKER · IOS

Other apps
count your food.
Crumb
understands it.

Type, speak, or snap what you ate. We estimate the nutrition, then explain what it actually means for your energy, your goals, and your day.

Download Free
Free to download iPhone  ·  iOS 16+
Crumb app — Today's Log screen with calories remaining, macros, and an AI assessment
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0 data sold
3 day free trial

THE PROBLEM

You quit calorie counting. Not because you lacked discipline — because the app made it a chore.

Hunting through food databases. Getting a number and nothing else. The payoff never justified the effort.

BEFORE Hunt through a food database
CRUMB Describe it in plain English
BEFORE Get a calorie count, nothing else
CRUMB Understand what the number means
BEFORE Stare at a chart, wonder what next
CRUMB Get the one move worth making

HOW IT WORKS

Three things that actually matter.

01

Effortless Input

Type, speak, or snap what you ate. AI handles estimation. Logging is a sentence, not a data-entry chore.

You typed

"chicken burrito and a coke"

→ 780 kcal estimated · 3 seconds
02

AI Insights

Every meal gets 2–3 observations that decode what's hidden, translate numbers into intuition, and tell you the next move.

AI ASSESSMENT

"84% of your carbs hit before 2 PM. Expect an energy crash by 4."

03

Trends Over Time

Crumb surfaces the story in your eating — what's changing, where your logging slips, and the one thing worth acting on this week.

5-week activity
32 / 35 days logged
Crumb app — camera scan of a salmon quinoa bowl with the Scan Food mode active

01  ·  INPUT

Three easy ways
to log.

Point your camera at your plate — or just tell Crumb what you ate in plain English. AI does the estimation in seconds. No barcodes, no database hunting, no food codes.

T
Type it

Plain language, any meal complexity

V
Say it

Voice dictation, stops automatically

Snap it

Photo scan with AI identification

02  ·  UNDERSTAND

What your food actually does to you.

Every meal gets 2–3 specific AI observations — not restatements of numbers you can already see, but insights that decode what's hidden, translate data into intuition, and tell you the next move.

DECODE HIDDEN COMPOSITION

"Those 90g of carbs? 72g are sugars, not starches — they'll spike and crash fast."

TRANSLATE INTO INTUITION

"That's 18 teaspoons of sugar — about 3× what you had yesterday morning."

TELL YOU WHAT TO DO NEXT

"You're 18g short of protein for the day. A handful of nuts at dinner closes it."

Crumb app — Yesterday's Log with macro breakdown, Why It Matters insights, and an energy estimate curve

THE IDEA

"Your food tracker is a spreadsheet. It should be a coach."

Other apps tell you the calories. Crumb tells you what your food means — turning tracking from a number you record into an understanding you can act on.

03  ·  MOMENTUM

Build the habit.
Keep the streak.

A logging streak, 5-week activity heatmap, and AI pattern coaching ("you miss logging most on Sundays") give you the accountability to actually stay consistent.

Start your streak today →
32 Day streak Personal best
91% Log rate Last 5 weeks
PATTERN INSIGHT

"You miss logging most on Sundays. Your 4-week average drops 40% on Sundays — set a reminder?"

Ready to actually
understand your food?

Less tracking. More knowing. Free on iPhone.

Download on the App Store Free  ·  iPhone  ·  iOS 16+